We publish what we believe and test it in public — on the economics of experience, the future of gathering, and the business of sport.
It’s about shaping communities — places that thrive on shared experiences, support local economies, and adapt to how people want to live and spend their time.
PwC’s flagship global survey of the sports economy features an executive point of view from Seregh’s founder on how amenitization and experientialization are redefining sports and entertainment districts — the clearest third-party articulation yet of the thesis this firm was built on — including its stated ambition of roughly $100 billion of investment across 30 cities worldwide over the next decade.
Start times look like an operations footnote. They’re actually a quiet rewrite of the game-day revenue model — and a case study in selling the window, not the product.
Read StrategyWhy the next decade of sports technology will be decided by who owns the relationship between data, place, and partner value.
Read AudienceThe most overlooked audience in live entertainment — and the technology and design choices that finally make the experience belong to everyone.
Read InnovationWhy venues are becoming the proving ground where B2B partners demonstrate their best work to their biggest customers.
Read GlobalGrowth abroad fails on translation and succeeds on understanding — what audience intelligence looks like when leagues cross borders.
Read DataHow ROAR’s SmartDaaS integrates player performance and business intelligence into a single view of a sports organization.
ReadPowered by Seregh and Northwestern University’s School of Professional Studies — leaders across sport, real estate, media, and technology on where the industry is heading and why. Watch the latest episodes right here; use the player’s playlist icon to browse the full library.
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