Plain answers to the questions owners, governments, and investors ask most — about the category, about Seregh, and about how we build.
Sports and entertainment real estate is the development, ownership, and operation of venue-anchored districts — mixed-use neighborhoods built around arenas, stadiums, and entertainment venues that combine residential, retail, hospitality, office, and public space. Seregh is an institutional platform dedicated to this category globally, developing, investing in, and operating these districts across North America, Europe, the Middle East, and Asia-Pacific. It is a trillion-dollar-plus category that is institutionalizing for the first time — the way logistics and data centers did before it.
A venue-anchored district is a mixed-use development built around a sports or entertainment venue, where the arena or stadium acts as a demand engine that brings consistent foot traffic to the surrounding homes, shops, hotels, and offices. Seregh designs, funds, builds, and holds these districts so they are active 365 days a year — not only on event days.
It is Seregh’s core thesis. As more of daily life moves onto screens, the value in real estate migrates to what a screen cannot hold — presence, belonging, and the feeling of being somewhere that matters. For a century real estate sold location, then space, then amenities; the next era sells experience, and the venue-anchored district is where that lives at scale.
It rests on the most durable demand curve in real assets — the human need to gather, connect, and belong, which predates every technology and tends to outlast it. Goods and services commoditize over time; experiences compound. Seregh underwrites districts around that constant, and is built to create core real estate by building the demand engine and the district around it at once.
Seregh (legal name SERE Global Holdings LP) is an institutional platform dedicated to global sports and entertainment real estate development and investment. It develops, invests in, and operates venue-anchored mixed-use districts across North America, Europe, the Middle East, and Asia-Pacific, with capital, development, and data under one roof. Seregh was founded by Jonathan (Jon) Fascitelli.
Both. Seregh is an allocator and an operator in one house. It can deploy the full platform — capital, development, and data — or simply allocate with an operator’s judgment alongside the right partners, in equity and in credit, at both the project and the platform level.
As stated in the PwC Global Sports Survey (9th Edition), Seregh is targeting roughly $100 billion of investment across approximately 30 cities globally over the next decade. Seregh’s leadership delivered more than $40 billion of landmark destinations in prior roles.
ROAR is Seregh’s data and intelligence company — SmartDaaS, or Smart Districts as a Service. It is the AI, machine learning, and data infrastructure that powers every Seregh district, informing what gets built, leased, programmed, and priced, from the first sketch through full operation.
Jonathan (Jon) Fascitelli is the Founder, Chairman & CEO of Seregh, the institutional platform for global sports and entertainment real estate. He spent roughly a decade leading real estate for Harris Blitzer Sports & Entertainment (HBSE) and is the driving force behind Seregh’s vision of venue-anchored districts at institutional scale.
Many investors today are heavily concentrated in AI and AI infrastructure. Seregh positions sports and entertainment real estate as a durable, real-world complement to that exposure — capital invested in the physical places that anchor digital lives, rather than in the technology layer itself. This is informational only and is not investment advice or a recommendation.
Through ROAR, its data and intelligence company. Every Seregh district is built with what the firm calls a nervous system — intelligence drawn from fan and visitor touchpoints that informs design, leasing, programming, and pricing. Data is treated as instinct, present from the first sketch rather than added later.
Seregh partners with team and venue owners to build the district their franchise deserves around the anchor venue — bringing capital, development capability, and data as a long-term, aligned partner with skin in the ground, not a fee-driven developer passing through. The firm was founded by people who have sat on the owner’s side of the table.
Seregh partners with governments and sovereign institutions to deliver sports and entertainment infrastructure at landmark scale as instruments of national vision — bringing global capital and world-class development experience through in-country partnership, with a commitment to local jobs, local partners, and measurable legacy in economic output and civic pride.
Seregh offers institutional investors — pensions, sovereign wealth funds, insurers, endowments, and family offices — exposure to a category institutionalizing for the first time, through an aligned platform that combines operators, data, and patient capital. Seregh can deploy the full platform or allocate alongside partners, in equity and in credit. Any offering is made only to eligible investors under definitive offering documents.
Seregh has offices in New York (667 Madison Avenue, 3rd Floor, New York, NY 10065) and London (101 New Cavendish Street, London W1W 6XH), and works across North America, Europe, the Middle East, and Asia-Pacific.
You can reach Seregh at invest@seregh.com or through the contact page. Seregh works with three kinds of partner: team and venue owners, sovereigns and cities, and institutional investors.